How to Win Friends and Influence People *

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Author: Dale Carnegie

Book length: 213 pages

Excerpt: BF Skinner’s experiment proved that an animal rewarded for good behavior will learn much more rapidly and retain what it learns far more effectively than an animal punished for bad behavior.

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KUTUBNOTES

Test Your Knowledge

Recalling strengthens the memory.

3 questions
1. What did B.F. Skinner’s experiment, cited in the notes, demonstrate about learning and behavior change?
2. According to the notes, which of the following is described as 'the sweetest and most important sound in any language' to a person?
3. When pointing out someone's mistakes, what simple linguistic change does Carnegie recommend to avoid negating initial praise?
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