The Paradox Of Choice: Why More Is Less *

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Author: Barry Schwartz

Book length: 282 pages

Excerpt: Counterintuitive as it may appear, what seems to contribute most to happiness restricts us rather than liberates us.

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KUTUBNOTES

Test Your Knowledge

Recalling strengthens the memory.

3 questions
1. What did the jam experiment described in the notes demonstrate about choice and purchasing behavior?
2. Which statement best captures the 'paradox of choice' as presented in the notes?
3. Which of the following solutions does the article recommend for coping with the negative effects of too many choices?
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